The winners of the third edition of the Dircom Ramón del Corral Awards are already known, some awards that recognize the best cases of Communication and Public Relations in Spain, promoted by the Association of Communication, Dircom.
In this third edition, the extraordinary award for Senior Management Commitment to the organization’s communication went to SEAT, with its project ‘A Committee with #ATTITUDE‘, and the Best Global Communication Strategy went to KASPERSKY, a cybersecurity, for the project ‘Global Transparency Initiative’.
In 2020, more than 200 projects have been submitted to the 23 different categories, which include campaigns, events, publications, multimedia and the strategic categories.
The winners were announced through a special online program broadcast by the official Dircom channel on YouTube. An act led by the journalist from Mediaset Sonsoles Ónega, in which various guests have participated, such as the president of the jury, Javier Fernández del Moral, and other members.
After the participation of the guests and the presentation of the categories by several members of the jury, Sonsoles Ónega revealed the winners.
In the External Campaign block, the winners have been DAMM, with their project ‘ALMA Y AMANTES DE ESTRELLA DAMM’, in Industries (primary and secondary sectors); BBVA and LLYC, with their project ‘EL SENTIDO DEL CACAO’, in Services (Tertiary Sector); and the BBK and LLYC Foundation in government entities, for their ‘INVISIBLE SOLEDAD’ campaign.
In the Internal Campaign section, Schindler’s and LLYC’s projects have been recognized as the best campaign at a transnational level, with ‘ELEVATE MISSION’, in a national campaign, with its ‘ROCHE SHINE’ project.
The awards for the best integrated Campaigns have been for BBVA, BBVA Creative, Landor, DDB and Summer Agency, as the best Organizational Change campaign, with ‘ONEBBVA’ ’; SAREB and LLYC, with the award for the best Social Media campaign for ‘A DIALOGUE WITH OUR SAREB STAKEHOLDERS’, and the BBK and LLYC Foundation for the best Communication Innovation Campaign with ‘INVISIBLE SOLEDAD’.
The best External Social Responsibility Campaign has been carried out by DAMM, with its project ‘ALMA Y AMANTES DE ESTRELLA DAMM’. The winner in the CAMPAIGN OF INTERNAL SOCIAL RESPONSIBILITY category has been Viesgo Infraestructuras Energéticas for its ‘ACTIVATE’ project.
On the other hand, the best Internal Events have been carried out by Cosentino, in the event category for up to 500 workers, with ‘INSPIRATION DAY BY COSENTINO’, and KPMG, in the event category for more than 500 workers, with ‘KPMG MANAGEMENT MEETING 19 ‘.
As for External Events, the best have been those organized by Accenture, in events of up to 1,000 people, with ‘Accenture Digital Conference 6’, and SEAT, in events of more than 1,000 people, with ‘SEAT & Cupra On Tour’ .
The best publications, according to the jury, have been those of the Aragonese Tutelary Association for Intellectual Disability, which has received the award for best Sustainability Report with its Ata Atades Magazine. Transmedia de Impacto Social ’; the Business Observatory Against Poverty – Fundación Codespa and Prodigioso Volcán, which have won the award for best External Publication for ‘Technology with Purpose’, and Cosentino, which has won recognition for the best Internal Publication for ‘ONE: Internal Magazine of Cosentino ‘.
In the Multimedia & Digital block, the winners have been Cosentino, in the Corporate Radio and Television category for ‘Cosentino TV’; SEAT, in Video, for ‘An Industry in Women´; Ferrovial, for Best External Digital Support, for ‘WEB GLOBAL DE FERROVIAL’, and Telefónica, Workplace By Facebook and Revevol, in the Internal Digital Support category, for ‘WORKPLACE IN TELEFÓNICA: THE EMPOWERED EMPLOYEE’.
DIRCOM Directors special awards.
During the online program, in addition to revealing best practices in Communication, the Board of Directors of Dircom recognized with a Special Award the work of the media and their professionals during the COVID-19 pandemic, extending this recognition to all those vocational professions that during these months have left their skin to end this situation, as Fernando de Yarza, president of the World Association of Newspapers and News Publishers (WAN-IFRA), pointed out in his speech, thanking the award on behalf of all of them.
The work of the Prado Museum (Madrid) was also recognized with another Special Prize, which through its communication project on the Bicentennial of the Museum in 2019 has managed to make communication the essential vehicle to bring culture closer to society. Miguel Falomir, director of the Prado Museum, assured in his speech that his objective was «for all Spaniards to find out that it was the bicentennial of the Museum and to communicate the importance of art and culture to all of society,» he explained. «I think we have succeeded» he said.
For his part, Miguel López-Quesada, President of Dircom and Fundacom, thanked the success of the call due to the more than 200 projects presented and their quality. In addition, he recalled that these awards are the national phase in Spain of the Fundacom International Awards, so the winner and finalists of each of the categories automatically compete as Spanish candidates in the Fundacom Awards.
